Improving your business (and personal) photography


These days nearly everyone has a digital camera – even my two year old son! And while most cameras have an automatic function that can take reasonable photos in most situations, that doesn’t mean you can point and shoot and expect to get excellent results.

Here are two tips for improving your photography, whether you’re taking photos for business or personal purposes.

Tip 1 – The rule of thirds:

Next time you are taking photos, imagine your viewfinder (or your camera’s LCD display) is divided into thirds, with lines running horizontally and vertically. Then place important elements on these lines or at intersections of these lines.

For example, when taking landscapes place the horizon on either the bottom or the top imaginary line. When taking a photo of a person place them on either the left or right imaginary line, rather than in the middle of the photo. In addition, place the person’s face at a place where the horizontal and vertical lines intersect.

This simple tip can really make a big different to your photography, adding interest and drama to otherwise dull photos.

Tip 2 – Gain a different perspective:

Similarly, if you look for a different perspective it can add increased drama and appeal to your photos.

Rather than standing up and taking photos, get down on the floor or stand on a chair or other object. Some digital cameras can help in this regard as they feature LCD screens that rotate and tilt, thus allowing you to change perspective by raising or lowering the camera while standing up.

Don’t forget to also look for objects that can help you get a different perspective. In my many years of corporate photography I was lucky enough to get many assignments in industrial situations, where there was often buildings, steps and ladders that I could climb to add drama to my photos.

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