The last two years have seen significant change in search engine optimisation and the way Google ranks websites. For some businesses – particularly those who have been pushing the boundaries of ethics – these changes have created a lot of headaches and heartache. For others, however, the changes have been beneficial.
So what’s in store in search engine optimisation in 2013? What changes are Google likely to make and how may they affect your business?
Matt Ellis explored these questions in his article on “5 Things that are In Store for SEO in 2013 and Beyond“.