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View our extensive list of articles on marketing communications


Back up!

In this hi-tech age, most of us know about the importance of backing up data. Whether it’s a contact list on the smartphone or documents on the computer, regularly backing up data – particularly data that is important to you – is a vital part of our personal and business […]


Where to now for SEO?

The last two years have seen significant change in search engine optimisation and the way Google ranks websites. For some businesses – particularly those who have been pushing the boundaries of ethics – these changes have created a lot of headaches and heartache. For others, however, the changes have been […]


Develop a website design plan template

If you’re looking for an affordable website design for your small business you could simply contact En Pointe. After all, we produce the best, most affordable websites for small businesses. However, if you’re not lucky enough to live in Australia and can’t use En Pointe’s services, what you’ll most likely do […]


Copywriting that sells

Is the information you provide customers engaging, interesting and informative? Chip Tudor looks at how to develop copy that sells. In a slow economy you may consider handling copywriting in-house to conserve money. Why pay a freelance copywriter when you can write your own advertising, public relations and marketing communications copy? […]


Public relations on a small (business) budget

Many small businesses believe public relations is the domain of large businesses that have significant budgets and resources at their disposal. While it is true that many large businesses do invest heavily in public relations, there’s no reason why small business can’t get involved too, without breaking the bank.