Have you ever placed an image on your website only to notice later that your site grinds to a halt as the image loads? Have you ever taken what would be a great photo, only to have it spoilt by something in the background?
In this hi-tech age, most of us know about the importance of backing up data. Whether it’s a contact list on the smartphone or documents on the computer, regularly backing up data – particularly data that is important to you – is a vital part of our personal and business […]
While more Australian businesses are getting online to promote and sell their services and products, there are still many that are stuck in the 20th century. The findings come from the latest survey of Australian business’ online habits by the Australian Bureau of Statistics (ABS).
Choosing the right colours for your small business can be important decision. Get it right and you can help create a consistent and professional image. Get it wrong and you can confuse and even alienate customers. The reason why colour is so important for businesses is deeply rooted in psychology. […]
Email newsletters, blogs and social media are proven tools for small businesses in the bid to win and keep customers. But while many businesses use these mediums, there are many that don’t, and in my experience one of the things that prevents them is the time it takes to develop […]
A business blog can be a great tool for small businesses, in helping them gain new customers and keep existing ones. To be a benefit, however, a business blog must be done well. Statement 1: Business blogs can be a great tool for getting new customers and keeping existing customers […]
If you’re in small business, do you ever ask yourself why customers should choose you? Because if you aren’t asking yourself this question, you can bet that customers – either consciously or unconsciously – are. Defining why customers should choose your small business is vital for a number reasons and […]
Promoting your business on social media can be helpful in extending your brand, gaining visibility, and building relationships with your customers. Done right, it can be an inexpensive way to market your company. But too many times I see companies plastering up a Facebook page just because everyone else is […]
I read with interest recently an article on the 10 most effective ways for small businesses to reach their target audience. One of the interesting points about the artice for me is that in these days of social media and other less traditional marketing tactics, the more traditional marketing and […]
Most of us get so caught up in our small business website that we forget success really comes down to three simple factors: traffic, conversions and sales. Let’s look at all three factors more closely and how they can help your business increase sales online. Traffic It still amazes me […]