10 ways to reach your target audience

I read with interest recently an article on the 10 most effective ways for small businesses to reach their target audience.

One of the interesting points about the artice for me is that in these days of social media and other less traditional marketing tactics, the more traditional marketing and public relations techniques are still considered vital in reaching target audiences.

Here is the author’s list:

1. Referrals

2. Networking

3. Online Assets – website, blog, YouTube, Twitter, Facebook, etc.

4. Search Engine Marketing

5. Online PR

6. Traditional PR

7. Direct Mail and Telemarketing

8. Newsprint

9. Point of Sale and Packaging

10. Outdoor – signs, billboards, etc.

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