Email newsletters, blogs and social media are proven tools for small businesses in the bid to win and keep customers. But while many businesses use these mediums, there are many that don’t, and in my experience one of the things that prevents them is the time it takes to develop […]
A business blog can be a great tool for small businesses, in helping them gain new customers and keep existing ones. To be a benefit, however, a business blog must be done well. Statement 1: Business blogs can be a great tool for getting new customers and keeping existing customers […]
Research shows the use of mobile devices to view websites continues to grow. In fact, Google believes more people will use a mobile device rather than a personal computer to view websites by 2013. Interesting stuff, you might think, but if you manage a business website it’s time to do […]
Have you or your business tried Google AdWords? In case you don’t know, Google AdWords is a program that allows you to advertise your business, products or services on Google and its display network. Considering Google’s popularity amongst Internet visitors, that can expose your business to a lot of people. […]
If you’re like many business owners who struggle to entice customers with their website and marketing communications content, you may think there is a magic ingredient that’s missing. A magic ingredient that is so powerful that if you can find it and include it in your content, customers will knock […]
If you’re in small business, do you ever ask yourself why customers should choose you? Because if you aren’t asking yourself this question, you can bet that customers – either consciously or unconsciously – are. Defining why customers should choose your small business is vital for a number reasons and […]
Link building – or increasing the number of websites linking to your website – is a pursuit worth following if you want to increase Google rankings. That’s because the number of external website links can play an important role in how your small business ranks for your chosen keywords. So, […]
Promoting your business on social media can be helpful in extending your brand, gaining visibility, and building relationships with your customers. Done right, it can be an inexpensive way to market your company. But too many times I see companies plastering up a Facebook page just because everyone else is […]
I read with interest recently an article on the 10 most effective ways for small businesses to reach their target audience. One of the interesting points about the artice for me is that in these days of social media and other less traditional marketing tactics, the more traditional marketing and […]
Let’s face it, times are tough for most of us in small business. While it might be tempting to reduce your marketing costs during times like these, now more than ever it’s vital to stay in touch with your customers or risk losing them to a competitor. Particularly when you […]