Mobile a must do

According to Kochie’s Business Builders Small Business website, if your business website isn’t mobile-friendly you need to take action. Why? It’s pretty simple, more and more people are using their mobile devices for the Internet. Small Business sites research by Kleiner Perkins Caufield Byers, which shows that mobile traffic now accounts for around 15% of all internet traffic. This is up by 50% in only a year!

What do you need to do to make your business website mobile-friendly? It can largely depend on the type of website you have and the industry sector of your business, but at the very least your website should look good and function well on mobile devices. Some content management systems, such as WordPress, make this easier than others but the simple advice is to check and contact your website developer if you notice issues.

Other things you might think about include:

  • Clickable phone numbers that can be automatically dialled
  • Clickable addresses that show your location on maps applications
  • No flash animations, which are not supported by many mobile devices
  • Optimised images and files, to avoid pages loading slowly

You may also consider having a specific website built for mobile devices. This website will have features such as less text, single columns, fewer pages and simpler navigation than your desktop business website.

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