The importance of colour in building your business’ brand


Colour can be a powerful marketing communications tool and can instantly convey a message, that’s why the colours you choose should reflect your business.

For example, if you’re a lawyer you probably won’t use hot pink as one of your major colours. But if you’re Paris Hilton you might!

Choosing the colours that are right for your business is important and these colours should appear on all your marketing material, including your logo, web site design, business cards and other business stationery. When choosing colours consider some of the following points:

Blue is strongly linked to the sky and sea, is serene and universally well-liked. Blue is a popular choice for financial institutions as it conveys stability.

Red is aggressive, energetic, provocative and attention-grabbing.

Green is generally linked to health, freshness and serenity. Darker greens are associated with wealth or prestige while light greens are calming.

Yellow is associated with the sun and communicates optimism, positivity, light and warmth.

Purple is a colour favoured by creative types and evokes mystery, sophistication, spirituality and royalty.

Pink is associated with energy, youthfulness, fun and excitement when used in hot tones. Lighter pinks are linked with romance.

Orange is exuberance, fun and vitality and is viewed as gregarious and often childlike.

Brown is an earthy colour that conveys simplicity, durability and stability.

Black is serious, bold, powerful and classic. It creates drama and connotes sophistication. White is simplicity, cleanliness and purity.

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