If you’re like most people, whether you’re looking for a new Thai restuarant, need a plumber to fix a leaking tap or are researching an overseas holiday, you’ll use a search engine. Like the engine in our car, however, most people have little idea how a search engine works. Here […]
In this hi-tech age, most of us know about the importance of backing up data. Whether it’s a contact list on the smartphone or documents on the computer, regularly backing up data – particularly data that is important to you – is a vital part of our personal and business […]
How well is your website working for your business? When faced with this question many business owners will admit their website isn’t helping them with conversions. Worse still, others will tell you they wouldn’t have a clue!
The last two years have seen significant change in search engine optimisation and the way Google ranks websites. For some businesses – particularly those who have been pushing the boundaries of ethics – these changes have created a lot of headaches and heartache. For others, however, the changes have been […]
If you’re looking for an affordable website design for your small business you could simply contact En Pointe. After all, we produce the best, most affordable websites for small businesses. However, if you’re not lucky enough to live in Australia and can’t use En Pointe’s services, what you’ll most likely do […]
If you have a business website, chances are you’ve at least thought about and perhaps dreamed of getting it to the top of the search rankings. For most of us, dreaming is all we do! Marketing your website, commonly referred to as Internet marketing or website marketing, is a mix […]
Is the information you provide customers engaging, interesting and informative? Chip Tudor looks at how to develop copy that sells. In a slow economy you may consider handling copywriting in-house to conserve money. Why pay a freelance copywriter when you can write your own advertising, public relations and marketing communications copy? […]
Many small businesses believe public relations is the domain of large businesses that have significant budgets and resources at their disposal. While it is true that many large businesses do invest heavily in public relations, there’s no reason why small business can’t get involved too, without breaking the bank.
Choosing the right colours for your small business can be important decision. Get it right and you can help create a consistent and professional image. Get it wrong and you can confuse and even alienate customers. The reason why colour is so important for businesses is deeply rooted in psychology. […]