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Copywriting that sells

Is the information you provide customers engaging, interesting and informative? Chip Tudor looks at how to develop copy that sells. In a slow economy you may consider handling copywriting in-house to conserve money. Why pay a freelance copywriter when you can write your own advertising, public relations and marketing communications copy? […]

Public relations on a small (business) budget

Many small businesses believe public relations is the domain of large businesses that have significant budgets and resources at their disposal. While it is true that many large businesses do invest heavily in public relations, there’s no reason why small business can’t get involved too, without breaking the bank.