January 2009 E-Newsletter

In this edition:

  • Find out about En Pointe’s referral program
  • Is it wise in these financial times to try to save money on communication?
  • En Pointe’s Caring for the Community program
  • Why you should be stimulating your customers’ senses
  • All Conference Accessories joins the En Pointe family
  • Communication thought for the day

Refer a client and reap the rewards!

If you’re happy with En Pointe’s services and know of other businesses who may be able to use our help, now there are even more reasons to refer them to us.

If you refer a business to En Pointe and that business becomes a client we will take $50 off the cost of your next project/invoice. That’s $50 off the cost of En Pointe’s already competitive prices (limit of one $50 referral discount for each project/invoice).

To be eligible, simply pass on En Pointe’s details to another business and tell them to mention you referred them.

Communicate or perish

If your business is feeling the impact of the global financial situation or you’re worried about future impacts, according to many experts one area not to cut costs on is client communication.

One such expert is Tim Pethick, best known as the man behind Nudie fruit juice. Tim recently appeared on Channel 7’s Kochie’s Business Builders and talked about the importance of communication in growing a business.

“One of the inexpensive ways to improve your business is through communication,” Tim said. He added this is particularly the case with website communication and stressed, “One place you don’t want to under-invest in, if you’re a small business, is the web.”

Current special

Do you belong to a community group that could use communication support, such as a new website, business cards, newsletter or flyer?

En Pointe will provide 50% of its costs for any non-profit group within Melbourne’s south eastern suburbs (not including any third party costs such as printing, web hosting, etc). This means, for example, a community group could have a one-page website developed for only $125 or 500 A4 flyers printed on both sides in full colour for little more than $300.

The best thing about this special is that it’s valid all year round. It’s all part of En Pointe’s Caring for the Community program.

Stimulating the senses

Have you ever wondered why supermarkets place certain items at eye level in the aisles and confectionery and magazines at the checkout? Or why real estate agents ask prospective sellers to brew a pot of coffee, bake some bread or put out flowers before an open inspection?

Clever marketing people have been using the senses to stimulate selling for years. And while you might need to look outside the square to join them it could be worth your time.

For example, a florist might get their business cards printed on rose scented stock, a designer might use coloured or textured paper for letterheads instead of plain white paper, and a doctor might have comforting music and essential oils burning in her waiting room.

Try and stimulate your clients’ senses – including eyes, ears, nose and mouth – and your sense of prosperity may soon be on the up!

Welcome to the En Pointe family

All Conference Accessories has been supplying promotional products for in excess of 11 years and has access to a wide range of quality products at competitive prices. The company engaged

En Pointe to modernise its website and update the product images, with a view of better servicing existing clients and producing a website that would be a positive marketing tool.

View the website at www.conferenceaccessories.com.

Communication thought for the day

One of the best ways to grow in wisdom is to listen intelligently with our ears and our mind.

Leave a comment