If you’re in small business, do you ever ask yourself why customers should choose you? Because if you aren’t asking yourself this question, you can bet that customers – either consciously or unconsciously – are. Defining why customers should choose your small business is vital for a number reasons and […]
Link building – or increasing the number of websites linking to your website – is a pursuit worth following if you want to increase Google rankings. That’s because the number of external website links can play an important role in how your small business ranks for your chosen keywords. So, […]
Promoting your business on social media can be helpful in extending your brand, gaining visibility, and building relationships with your customers. Done right, it can be an inexpensive way to market your company. But too many times I see companies plastering up a Facebook page just because everyone else is […]
I read with interest recently an article on the 10 most effective ways for small businesses to reach their target audience. One of the interesting points about the artice for me is that in these days of social media and other less traditional marketing tactics, the more traditional marketing and […]
Let’s face it, times are tough for most of us in small business. While it might be tempting to reduce your marketing costs during times like these, now more than ever it’s vital to stay in touch with your customers or risk losing them to a competitor. Particularly when you […]
If you know a thing or two about website development you’ll know that now, perhaps more than ever, the content you place on your website is vital for getting good search engine rankings. If you want to get good rankings on search engines, there are a few things you’ll need […]
CMS, SEO, HTML… Website development is full of confusing and often obscure acronyms and terms. It’s difficult enough for those who dabble in website development; imagine the confusion for those people who simply want a website to market their business’ services and products? And that’s one of the reasons why […]
Most of us get so caught up in our small business website that we forget success really comes down to three simple factors: traffic, conversions and sales. Let’s look at all three factors more closely and how they can help your business increase sales online. Traffic It still amazes me […]
Email marketing is a great method of keeping in touch with your clients and, as part of a wider marketing strategy, it can help any business build its client base and profits. But there’s one simple mistake many small businesses make when it comes to email marketing and it’s a […]
One of the things I try to do in my business is help educate people about website development, as well as other aspects of marketing a business. There are a lot of false claims, inflated pricing and downright cons in the website development industry and while our industry certainly isn’t […]