6 credibility killers in copywriting

Creating copywriting that sells for your business website, e-newsletter or brochure can’t be all that hard. All you need is to combine a good knowledge of your target market and their needs, with the ways you can meet these needs and the benefits you provide customers. Throw in an interesting […]

Use words to help sell

With just 26 letters in the English alphabet, it sometimes seems impossible that language can meet all the selling challenges we set for it. The magic of persuasion lies in the art of choosing and arranging words. Subtle nuances of words can spell the difference between a reader losing interest […]