copywriting

5 keys to writing great copy

This entry was posted in All Posts Copywriting and tagged copywriting customer content customer copy on July 30, 2012 by Paul Hurkmans

If you’re like many business owners who struggle to entice customers with their website and marketing communications content, you may think there is a magic ingredient that’s missing. A magic ingredient that is so powerful that if you can find it and include it in your content, customers will knock […]

5 steps to better copywriting

This entry was posted in All Posts and tagged copywriting on April 16, 2010 by Paul Hurkmans

You might not consider yourself a copywriter, but if you’re in business you’re probably writing content about your business every day. Whether it’s an email to a current or potential customer, an article for a newsletter or a post for your website, your writing skills can mean the difference between […]